PWA or native mobile app? A decision guide
PWA vs. native: not quality but hardware access and store needs. Decision matrix, publishing paths, App Store rules and sequencing strategy.
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performance
5 posts
← All postsWebsite builder or professional website?
Website builder (Wix, Squarespace) vs. custom site: price, performance, flexibility and growth limits. When to start with each and migration strategy.
Read more →Next.js or WordPress: a decision matrix for corporate sites
The real difference is not speed but the ownership model: a decision matrix, a three-year cost comparison, the maintenance burden and which project suits which.
Read more →E-commerce conversion rate optimisation: measuring and fixing the funnel
How to grow revenue without growing traffic. Measuring funnel steps, finding drop-off points, prioritising tests, and the 12 improvements that actually work.
Read more →How to build a fast website: a measurable approach
Improving Core Web Vitals without sacrificing visual quality — measurement, budgets and the right rendering strategy.
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