Google Ads
We run Google Ads campaigns that are built around your actual conversion path — not impressions, not clicks, not awareness. Every campaign structure, bidding strategy, and creative decision is tied to a measurable business outcome. We set up conversion tracking properly before spending a dollar on ads.
What's included
Campaign Architecture
Account structure designed for performance — the right match types, negative keywords, and ad group segmentation from day one.
Search Campaigns
Intent-based search campaigns targeting buyers, not browsers. Copy written to match the search context, not to impress.
Performance Max
PMax campaigns built with strong asset groups and audience signals — not left to Google's defaults.
Conversion Tracking
GA4, Google Ads, and server-side tracking set up accurately. You can't optimize what you can't measure.
Creative Testing
Systematic ad copy and creative testing with statistical significance thresholds. No gut-feel decisions.
Reporting
Weekly reports focused on business metrics — leads, revenue, ROAS — not vanity metrics.
How we work
Audit & Setup
Existing account audit (or new account setup), conversion tracking verification, and baseline measurement.
Campaign Build
Campaign structure, keyword research, ad copy, and landing page alignment.
Launch & Learn
Two-week learning period with daily monitoring. No major changes until the algorithm has sufficient data.
Optimize
Weekly optimization cycles: bid adjustments, negative keywords, creative testing, audience refinement.
Scale
Proven campaigns scaled methodically. Budget increases tied to efficiency thresholds, not ambition.
Common questions
Minimum $1,500/month ad spend. Below that, the learning period takes too long to generate meaningful data.
The first 4 weeks are the learning period. Meaningful optimization starts in week 5–6. Month 3 is typically when efficiency peaks.
Yes. We audit first, identify the biggest losses, and fix those before building new campaigns.
Yes. You pay Google directly for ad spend. Our management fee is separate and covers strategy, setup, and optimization.
Why Piton Studios?
- Deep expertise in each discipline, not a generalist agency spreading thin.
- Transparent process — you know what's happening and why at every stage.
- Handover-ready delivery: documentation, training, and no black boxes.
The Process
- 01Audit & Setup
- 02Campaign Build
- 03Launch & Learn
- 04Optimize
- 05Scale
// Let's talk
Let's talk about this service.
Tell us about your project and we'll come back with a clear scope and timeline.