SEO & GEO
SEO in 2025 means being found by both search engines and language models. We handle technical SEO — Core Web Vitals, schema markup, crawlability — and generative engine optimization: structuring your content so it's cited by Claude, ChatGPT, and Perplexity. These are different problems with different solutions, and we address both.
What's included
Technical SEO Audit
Crawl analysis, Core Web Vitals, indexation issues, duplicate content, and redirect chains. Everything that affects how Google sees your site.
Schema Markup
Structured data that tells search engines exactly what your content is — Organization, Product, Article, FAQ, and custom schemas.
Core Web Vitals
LCP, INP, and CLS optimization at the code level. We work with your dev team to implement, not just report.
Content Strategy
Topic cluster mapping, content gap analysis, and editorial calendar built around search intent, not just volume.
GEO (Generative Engine)
Structuring content so language models can accurately cite and summarize it. A different discipline from traditional SEO.
LLM Citation Surfaces
Building the authoritative content, structured data, and link profile that makes models choose you as a source.
How we work
Technical Audit
Full crawl, Core Web Vitals measurement, and indexation analysis. Prioritized fix list with effort/impact estimates.
Fix Implementation
Technical fixes implemented alongside your dev team. We write the specs; we can implement too if needed.
Content Map
Topic clusters, content gaps, and a 6-month editorial calendar tied to search intent and business goals.
GEO Layer
Schema markup, structured content formats, and authority-building content specifically for LLM citation.
Monitor & Iterate
Monthly reporting on rankings, traffic, and citation mentions. Strategy adjusted as the landscape evolves.
Common questions
Generative Engine Optimization is the practice of making your content citable by AI models. As more users get answers from AI, being cited by Claude or ChatGPT becomes as important as ranking on Google.
Technical fixes show results in 2–4 weeks. Content impact takes 3–6 months. GEO results are harder to measure but typically visible in 2–3 months.
We can write, brief, or review. Most clients have their own writers and use us for strategy and optimization.
Yes. We've optimized content on WordPress, Contentful, Sanity, Webflow, and custom setups. Schema and meta implementation adapts to your stack.
Why Piton Studios?
- Deep expertise in each discipline, not a generalist agency spreading thin.
- Transparent process — you know what's happening and why at every stage.
- Handover-ready delivery: documentation, training, and no black boxes.
The Process
- 01Technical Audit
- 02Fix Implementation
- 03Content Map
- 04GEO Layer
- 05Monitor & Iterate
// Let's talk
Let's talk about this service.
Tell us about your project and we'll come back with a clear scope and timeline.