Google Ads or SEO? Where should you put your budget?
Google Ads: fast traffic that stops with budget. SEO starts slow, compounds. Learning thresholds, timeline and budget allocation between channels.
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seo
6 posts
← All postsWebsite redesign: an SEO migration plan and launch checklist
A detailed SEO migration guide for a site redesign, covering URL inventory, 301 redirects, canonical tags, content migration and post-launch measurement together.
Read more →Search visibility in the AI era: from SEO to GEO
When ChatGPT, Perplexity and AI Overviews answer directly, how does your site get found? What GEO is, how to structure content for it, and a 90-day plan.
Read more →Building a multilingual website: hreflang, i18n architecture and content upkeep
Multilingual sites are architecture, not translation. URL strategy, hreflang setup, preventing translation debt and the mistakes that break multisite SEO.
Read more →How a corporate web project actually runs
Five stages from discovery to launch — which decision is made when, and how surprises are avoided.
Read more →How to build a fast website: a measurable approach
Improving Core Web Vitals without sacrificing visual quality — measurement, budgets and the right rendering strategy.
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