B2B landing page guide: how to collect qualified enquiries
Build B2B landing pages: offer, proof, form, CRM and measurement. Conversion funnel, event glossary, form field strategy and experiment checklist.
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Notes on design, code and artificial intelligence.
20 posts
Website redesign: an SEO migration plan and launch checklist
A detailed SEO migration guide for a site redesign, covering URL inventory, 301 redirects, canonical tags, content migration and post-launch measurement together.
Read more →Next.js or WordPress: a decision matrix for corporate sites
The real difference is not speed but the ownership model: a decision matrix, a three-year cost comparison, the maintenance burden and which project suits which.
Read more →Search visibility in the AI era: from SEO to GEO
When ChatGPT, Perplexity and AI Overviews answer directly, how does your site get found? What GEO is, how to structure content for it, and a 90-day plan.
Read more →Building a multilingual website: hreflang, i18n architecture and content upkeep
Multilingual sites are architecture, not translation. URL strategy, hreflang setup, preventing translation debt and the mistakes that break multisite SEO.
Read more →E-commerce conversion rate optimisation: measuring and fixing the funnel
How to grow revenue without growing traffic. Measuring funnel steps, finding drop-off points, prioritising tests, and the 12 improvements that actually work.
Read more →Corporate website cost in 2026: budget lines and realistic ranges
Corporate website costs range €220–€6,700: what drives price, how budget breaks down, hidden items and how to compare quotes objectively and fairly.
Read more →AI automation for small businesses: where to start and how to calculate ROI
Which processes are worth automating and which are not? A payback formula, a worked example with real numbers, and a 90-day starting plan.
Read more →How a corporate web project actually runs
Five stages from discovery to launch — which decision is made when, and how surprises are avoided.
Read more →How to build a fast website: a measurable approach
Improving Core Web Vitals without sacrificing visual quality — measurement, budgets and the right rendering strategy.
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